BEAUTIFUL DESIGN AND TOP FUNCTIONALITY
Having come from the architecture world, we marry the ideas of form and function. It’s hard to say which of these is more important to us, because they truly go hand in hand. If something functions well but it’s not pretty, we wouldn’t want to buy it.
There is nothing more frustrating than when something fails to work they way you’re expecting it to. The zipper doesn’t zip. You burn your hands while taking a pan out of the oven. You dry your hands on the tea towel but somehow they still feel wet. We’ve been there before, and we work very closely with our manufacturers to ensure we’re using the best quality materials for each product we make.
From our manufacturer all the way to you, the end consumer, we strive for each entity in our supply chain to get a fair wedge of the pie. We don’t spend extra on fancy packaging or unnecessary extras. And while we may not be the least expensive product on the market, you can rest assured that if you’re paying more for something, it’s because we needed to spend more to get the quality we insist on. By operating this way, we have low barrier to entry and happy customers who write us great reviews (hopefully) which leads to more products purchased and ultimately leads to happy vendors because we need to restock more often. It also allows us to innovate with variations.